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Trua Senior Living Locators

Founder
Matt Staley
Home Office Location
39 Sunnymede Drive, Fort Mitchell, Kentucky 41017
Company Founded
2019
Began Franchising
2024
Industry
Senior Care Placement
Industry Size
$60B
Veteran Discount
For qualified individuals who were honorably discharged from any branch of the United States Military the Initial Franchise Fee for the first / initial Operating Territory is discounted by 10%.
Group Health Insurance
No
Company Units Open
1
Franchise Units Awarded All Time
8
Franchise Units Awarded Last 12 Months
8
Franchise Units Open
8
Number of franchisees
4
Desire to scale / multi-unit ownership
Passion to Help People
No Industry Experience Required
Ability to recruit and scale a team
Community Centric
Business Acumen

Brand Summary

Trua Senior Living Locators offers a compassionate and personalized approach to senior placement, guiding families to find the perfect new home for their elderly loved ones. Our expertise lies in matching seniors with assisted living communities that meet their unique needs and financial requirements, alleviating the stress and uncertainty of this important decision-making process. With 15 years of experience in the senior care industry, our founder, Matt, ensures that seniors are placed in suitable environments by conducting thorough clinical assessments, addressing a critical gap in the industry. As a Trua franchisee, you’ll have the opportunity to provide invaluable placement services in your community, empowering families to make informed decisions with confidence. Our comprehensive training and ongoing support will equip you with the knowledge and tools needed to succeed in this rewarding business. By joining Trua, you’ll not only build a successful franchise but also make a positive impact on the lives of seniors and their families, becoming a trusted resource in your area. Become a Trua Senior Living Locators franchisee and embark on a fulfilling journey of helping families navigate the senior placement process with care and expertise. With our proven track record and commitment to ethical and personalized services, you can make a difference while building a successful business in the senior care industry. Join our network of franchisees and make a meaningful impact on the lives of seniors in your community today.

The Numbers

$74,000 – $116,900
Investment Range
$610,347
Gross Sales
$319,943
Direct Gross Profit Less Disclosed Expenses and Franchise Related Expenses
8%
Royalty
Greater of 2% of Gross Sales or $162.50 per Territory per month
Brand Fund
$150,000
Financial Requirements

DISLAIMER: *REFER TO MOST RECENT FRANCHISE DISCLOSURE DOCUMENT ITEM 19. THIS INFORMATION MAY HAVE CHANGED SINCE FIRST PUBLISHED. WE RECOMMEND THAT YOU ALWAYS VERIFY FEES, INVESTMENT AMOUNTS, AND OFFERS FOR THE FRANCHISE OPPORTUNITY DIRECTLY WITH THE FRANCHISOR PRIOR TO DECIDING TO INVEST.

Franchise Features

Simple Labor Model – Home-based, few employees
Quick to Open
Technology Driven
Low start-up and initial investment

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Frequently Asked Questions

DO THEY OFFER FINANCING TO HELP BUY THE FRANCHISE?

Scheduling, CRM and Billing

Yes

For qualified individuals who were honorably discharged from any branch of the United States Military the Initial Franchise Fee for the first / initial Operating Territory is discounted by 10%.

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