WHAT CLIENTS SAY
SMART LEADS TO MORE
Franchise consulting is what we do. When you work with us, you get expert advice absolutely free. You're making a life-changing decision to start your own business, and we've got your back. Start the journey to business ownership with Franocity.
- Brand Represented: 450+
- Years of collective experience: 100+
- % of the team that are former business owners: 100%
- We’ve put over 3,000 people in a franchise over our careers








MISSION STATEMENT
Franocity empowers aspiring franchise owners with the expert guidance and insights needed to confidently navigate the entire franchise process—starting with matching clients to the perfect opportunity. We operate with a fiduciary mindset, placing our clients’ goals, values, and long-term success at the center of everything we do. Grounded in truth, transparency, and integrity, we deliver tailored support that aligns each opportunity with our clients’ financial and lifestyle objectives.
Our 6-Step
MATCHING PROCESS

Engage
You’re not going to find the right franchise on Google. With over 4,000 brands in the market—and many of them not worth your time or money—the internet is a minefield of noise, hype, and half-truths. It won’t give you the clarity, insight, or guidance you need to make a smart, informed investment. *This is step one: You’ve got to get off the sidelines.* You can’t hide behind a screen and expect to make a fearless move. You need to step forward, schedule a conversation, and *engage*—with us, or someone like us—so we can get to the real work:
· Why are you here?
· What are your investment goals?
· And how can we help you find the right fit?
*The internet is a starting point—not a strategy.* Real discovery begins with real conversation.

Educate
*Now we’re in it.* You’ve stepped forward, and now it’s time to engage in a real exchange. This is where we *educate* each other. Part of the process is figuring out if franchising is the right move for you—and just as importantly, which *kind* of franchise is the right fit. You tell us your story: your background, what brought you here, what you’re hoping to build, and where you want to go. In return, we’ll dive into what brands make sense for your goals—brands you’re curious about, and brands you may not have even considered yet, but should. *This is a conversation, not a pitch.* Our job is to help you see the landscape clearly. Your job is to be honest about what you want to build.

Connect

Evaluate

Discover
*Discovery Day—also called Confirmation Day—is where everything starts to come together.* This is the moment you get on a plane, visit the brand’s corporate headquarters, and take a real look under the hood. You’ll meet the executive leadership, the training team, and other key players who will be part of your journey if you move forward. At this stage, it’s not just about learning—it’s about *confirming the fit*. You’re asking yourself: *Do I believe in the leadership? Does the culture align with my values? Can I see myself building something here?* And the brand is doing the same. If both sides feel aligned—if there’s trust, clarity, and shared belief in the partnership—then you’re awarded the franchise. *This is where possibility becomes reality.*

Decide
*By the time you reach Discovery Day, you’re already most of the way there.* Most candidates are about 70 to 80 percent committed going into it. Discovery Day brings that number closer to 90. And from there, the decision becomes real. No one is ever 100 percent certain—and that’s okay. There’s no such thing as absolute certainty in business. What matters is that you’ve done the work. You’ve asked the right questions, connected with the right people, and taken the right steps. In most cases, the decision to move forward happens right after Discovery Day. The brand wants you, and you want the brand. And when you look back, you’ll realize something powerful: *You didn’t just go online and pick a business.* You followed a thoughtful, strategic process—six essential steps that brought you to the right decision, for the right reasons.
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