Professional Franchise Consulting | Business Opportunities for You

Professional Franchise Consulting:

HELPING YOU FIND THE

PERFECT BUSINESS

WHAT CLIENTS SAY

I can't say enough about the work done between Franocity and Franchise FastLane. Cliff, Justin and their entire team are the best of the best when it comes to helping people identify the right franchise. If I were someone looking for a franchise I would want a team of people who are franchisees themselves, spend a lot of time researching all of the franchise brands available and have a proven process to identify which franchise is going to be a fit for me based on my specific situation. Cliff and his team check all of these boxes. If you're someone looking to invest into a franchise I would high recommend Franocity.

Ryan Z.

I was at a crossroads not only in my career, but in my life. I was working with another coach and it wasn’t working for me. Once I talked to Cliff, we really hit it off and he had a perfect understanding of my situation and what I was looking for. It took almost a year to get there but Cliff was always there for me and now I’m super excited to be starting a new business with my wife, all thanks to Cliff. I could not recommend Cliff higher!

Seth N.

My husband and I had the great fortune of meeting Cliff Nonnenmacher by chance a little over two years ago. We were at a franchise "expo" looking for a possible franchise opportunity to help us bring our small business idea to fruition. We did not find a match, but we found Cliff and Franocity instead. Within the first few minutes of speaking with him, we were both impressed by how well he listened and the fact that he seemed to really care about the answers to the questions he asked. We decided to engage his services to help us find a franchise opportunity, even though that wasn't the path we were initially on. After more in-depth conversations, Cliff delivered several possible franchise ideas to us; we then worked with him to find the one that made the most sense for us. We are now happy owners of a successful business franchise that has been in operation for 16 months. I have recommended Cliff to friends already and would wholeheartedly suggest that anyone looking for a franchise opportunity call Cliff and see what he can find for you--I believe it will be well worth it!

Karen S.

Thanks for your help in finding a franchise. I had spoken with other consultants, but they didn’t seem to understand what I wanted to do. When I found you, I didn’t have much time to make a decision since my job was coming to an end. You spent so much time with me in the beginning making sure I had all the information I needed to make a good decision. I can’t thank you enough for how you have helped my family.

Andres W.

The journey with Bill was a demonstration of professionalism and personal kindness. He always was available, supportive and interested in our process, he asked and understood what we wanted to do and gave us all the tools to achieve our objective. During this process of searching for a franchise, the experience of Bill and his contacts were key to being successful. I 100% recommend you work with Bill---in one individual you have professionalism and just an excellent person.

Juan A (from Argentina to Florida)

Bill thanks a lot for recommending us to a specific franchise. You do a great job understanding customers and helping them find that tailored franchise in the USA. It was surprising how you found a franchise based on my past working experiences. I definitely will recommend you to other people trying to move to the USA.

Alejo J (from Mexico to DC)

Our family decided to look into purchasing a franchise in the summer of 2018. I didn’t even know there was such a position as “franchise consultant” when we started. Through our research we found a couple of franchise consultants and decided to give both of them an opportunity to help us. The first one interviewed our family on the phone and got to know us. He came back with one suggestion for a franchise. We followed up on that one suggestion and found out he hadn’t provided accurate information and it wasted our time. The second consultant was Bill Helton. He interviewed our family on the phone and got to know us. He came back with five suggestions for us to look into. He provided accurate information about all five franchises and gave us guidance in following up with each franchise possibility. All of the franchises were viable options and after we followed up on them, one rose to the top. We are now owners of a great franchise that is a great fit. Thanks, Bill!

Jolene H.

“I scoured the internet for weeks looking at franchises. After reading almost 50 FDD’s and looking at hundreds of franchises I was quite disappointed as I felt like I had found every franchise available in my area, and I still hadn’t found a good fit. I called Bill hoping that he would know of a franchise I hadn’t heard of, but to be honest I was doubtful. Well, he came through in a BIG way. He not only introduced me to a couple of franchises that I had not yet heard of, but matched me up with one that is a perfect fit for my talents and situation. If you are serious about starting a franchise, but want to be sure you pick the right one, talking to Bill will be the best investment in time you can make.”

Tim H.

"Bill is the most professional agents that I have dealt with in my life. Choosing a franchise opportunity for me and my family that fit the stage of my life was extremely important, since we were moving from Brazil to USA. He really, I mean really, tries to understand your skills, your personality, your purpose, your family dynamics, financials and he is able to put all of this together to give you the best franchise opportunities that match everything you desire. I thought before knowing him that he would push me towards an opportunity that could give a good commission, but with him you feel that he is more interested in offering you the best opportunity that match your personal needs. Another thing that really impressed me is that he is very connected to the franchisors, and everything he told me about the details of the opportunities we have looked over, the info was the same from the franchisors. And after closing the deal he keeps in touch with you to know if everything is doing well. Thanks a lot, Bill. I highly recommend you to everybody and I hope that God Bless your work!"

Alex F.

I know you talk to a lot of people, so you may not remember me. I met you at the Franchise Expo in Chicago in 2019. We spoke several times and I ultimately ended up joining a mobility franchise through another broker. When I informed you of the news, you tried your best to convince me not to join, saying you knew the founders of the system and they weren't a good group to get involved with. My mind was made up, so I didn't listen and actually resented your trying to persuade me otherwise. I'm not legally allowed to share info about the founders, but suffice to say you were right about them. The good news is that I was able to buy out of the system and for the last 2 years, I am the owner of a successful independent company. I just wanted to thank you for the time you took working with me, validate your gut at the time, and provide a brief update. I hope you're doing well.

George

MORE REVIEWS

SMART LEADS TO MORE

Franchise consulting is what we do. When you work with us, you get expert advice absolutely free. You're making a life-changing decision to start your own business, and we've got your back. Start the journey to business ownership with Franocity.

Brand Represented: 450+
Years of collective experience: 100+
% of the team that are former business owners: 100%
We’ve put over 3,000 people in a franchise over our careers

VIEW OUR SERVICES

MISSION STATEMENT

Franocity empowers aspiring franchise owners with the expert guidance and insights needed to confidently navigate the entire franchise process—starting with matching clients to the perfect opportunity. We operate with a fiduciary mindset, placing our clients’ goals, values, and long-term success at the center of everything we do. Grounded in truth, transparency, and integrity, we deliver tailored support that aligns each opportunity with our clients’ financial and lifestyle objectives.

Our 6-Step

MATCHING PROCESS

*Investing in a franchise isn’t a single decision—it’s a journey.* One of our key roles with clients is to help guide you through that journey with clarity and confidence. We use a proven 6-step matching process designed to help you recognize when a franchise is truly the right fit—or when it’s best to keep exploring.

Engage

You’re not going to find the right franchise on Google. With over 4,000 brands in the market—and many of them not worth your time or money—the internet is a minefield of noise, hype, and half-truths. It won’t give you the clarity, insight, or guidance you need to make a smart, informed investment. *This is step one: You’ve got to get off the sidelines.* You can’t hide behind a screen and expect to make a fearless move. You need to step forward, schedule a conversation, and *engage*—with us, or someone like us—so we can get to the real work:

· Why are you here?

· What are your investment goals?

· And how can we help you find the right fit?

*The internet is a starting point—not a strategy.* Real discovery begins with real conversation.

Educate

*Now we’re in it.* You’ve stepped forward, and now it’s time to engage in a real exchange. This is where we *educate* each other. Part of the process is figuring out if franchising is the right move for you—and just as importantly, which *kind* of franchise is the right fit. You tell us your story: your background, what brought you here, what you’re hoping to build, and where you want to go. In return, we’ll dive into what brands make sense for your goals—brands you’re curious about, and brands you may not have even considered yet, but should. *This is a conversation, not a pitch.* Our job is to help you see the landscape clearly. Your job is to be honest about what you want to build.

Connect

*Now that we understand who you are and what you're looking for, it’s time to connect you with opportunities.* We’ll present you with a curated selection of at least five franchise brands that align with your investment objectives, lifestyle preferences, and long-term vision. This step—*connection*—is critical. But it doesn’t involve heading back to the internet to do more research. And there’s a reason for that. Most franchisors intentionally limit what they share on their websites. Why? Because they don’t just want passive browsers—they want to connect with serious candidates.The real information lives in the conversation. That’s where you’ll learn what makes a brand tick, and it’s also how the franchisor learns about *you*. This is a *mutual evaluation process*. If the fit is right on both sides, a franchise is awarded—not sold. Through this connection process, you’ll gain clarity—not just about brands, but about yourself. You’ll discover what you like, what you don’t, how these businesses operate, and what kind of ownership experience you want. Even if you rule a brand out, that’s progress. Every conversation moves you closer to the right opportunity.*Connection is where real momentum begins.*

Evaluate

*This is your due diligence cycle in motion.* We’ve had the initial consultation. We’ve clarified your investment objectives. You’ve been introduced to a select group of brands that align with your goals. Now, you’re stepping into deeper conversations—with the franchise development director and, often, key members of the executive team. This is where *mutual evaluation* truly begins. You’re learning about their culture, understanding how they lead, and getting a feel for how they operate—from marketing to training to operations. You’re not just reviewing a business—you’re assessing a partnership. And at some point, you might realize:*I’m still interested.* That continuing interest is a signal, and it moves you into the next phase of the process—one step closer to becoming a franchise owner.

Discover

*Discovery Day—also called Confirmation Day—is where everything starts to come together.* This is the moment you get on a plane, visit the brand’s corporate headquarters, and take a real look under the hood. You’ll meet the executive leadership, the training team, and other key players who will be part of your journey if you move forward. At this stage, it’s not just about learning—it’s about *confirming the fit*. You’re asking yourself: *Do I believe in the leadership? Does the culture align with my values? Can I see myself building something here?* And the brand is doing the same. If both sides feel aligned—if there’s trust, clarity, and shared belief in the partnership—then you’re awarded the franchise. *This is where possibility becomes reality.*

Decide

*By the time you reach Discovery Day, you’re already most of the way there.* Most candidates are about 70 to 80 percent committed going into it. Discovery Day brings that number closer to 90. And from there, the decision becomes real. No one is ever 100 percent certain—and that’s okay. There’s no such thing as absolute certainty in business. What matters is that you’ve done the work. You’ve asked the right questions, connected with the right people, and taken the right steps. In most cases, the decision to move forward happens right after Discovery Day. The brand wants you, and you want the brand. And when you look back, you’ll realize something powerful: *You didn’t just go online and pick a business.* You followed a thoughtful, strategic process—six essential steps that brought you to the right decision, for the right reasons.

FREE FRANCHISE CONSULTATION

The Best Consulting Firm You Can Count On