EXPERT CONSULTING – AT NO COST TO YOU
With so many franchise opportunities available in the United States, identifying the right business for you can be a daunting proposition. I can help. I spent the last 25 years as an Entrepreneur in industries ranging from health & fitness to printer cartridge remanufacturing. I am considered a turnaround expert and established this reputation after buying several failing businesses and turning them into highly profitable companies within a very short period of time.
There are many aspects to consider when choosing a franchise. Let my expert consultation help you navigate through the process and guide you to the best possible match – at no cost to you.
Becoming an entrepreneur is a great way to control the direction of your life. Choose carefully, and owning a franchise can provide all the benefits of being an entrepreneur – without the start-up risks and potential pitfalls.
I’d love to share my insights on the franchise opportunities available throughout the US and offer my free consulting services. Call today and take the first step toward owning your new business!
Justin E. Guevara
After conducting a simple internet search on franchise opportunities, it’s easy to see why so many people never take the leap and miss out on achieving their personal and professional goals. Sifting through over 3000 brands can be an extremely daunting task and the best decision that any future franchise owner can make is to begin utilizing the knowledge and expertise of a franchise consultant.
“If you want to go somewhere, it is best to find someone who has already been there.” – Robert Kiyosaki
Justin decided at an early age that he wanted to be a business owner and since graduating from St. Johns University and entering the world of franchising, he has experienced all aspects of the industry including multi-unit ownership, master franchising, and executive-level management. It’s this diverse background that qualifies him to assist prospective franchise owners and future entrepreneurs in making one of the most important and exciting decisions of their lives.
Justin’s career in franchising started when he purchased three struggling fitness franchises while living in NY where he grew up. Through improved sales and marketing tactics, making key organizational changes and implementing operational efficiencies, all three locations reached top 5 status in the network before being successfully sold.
Justin’s next stop was at a nationwide property restoration franchise (300+ locations) where he got to learn the franchisor end of the business by working his way up to Vice President of Franchise Development. It was his time in this role where he obtained a deep understanding of the franchise discovery process, with responsibilities ranging from being the architect of Franchise Disclosure Documents to assisting prospective owners in obtaining proper financing. In 2015, Justin took his franchise development experience with him and purchased a Maid Right master franchise which he still owns in South Florida.
“We all have what it takes to become successful entrepreneurs. Sometimes all we need is a little guidance to help us navigate our way down the path to success. This is what franchising is all about! I have had a very exciting journey over the past 10 years in franchising and I have been fortunate to have met amazing mentors who were willing to share their knowledge to help me grow in both life and business. This is my time to give back and to share what I have learned with the next generation of aspiring entrepreneurs. I’m looking forward to helping you get started on your journey to success in franchising!”
Cliff R. Nonnenmacher
His passion is mentoring franchise owners and working with individuals to understand if franchise ownership is the right step for them. Cliff brings a wealth of experience to the table. Today, Cliff uses his 25 years of experience in franchising, finance and business to help people realize their dream of independent business ownership. Cliff Lives in Boca Raton, FL with his wife Nicole and their son Chase. In his spare time, he enjoys boating, snow skiing, travelling and trying to golf.
Scott J. Nonnenmacher
I have been married for 10 years now to my wife Michelle, who is a school nurse here in our area. I have a 9-year-old daughter named Sarah, and a rescue dog named “Morey”. We relocated from Chicago about 5 years ago, so we can enjoy the beautiful weather and our families here in south Florida.
Paul John Muscatella
Paul’s accomplishments in operating 6 profitable locations caught the attention of the
Franchisor, and in 2011 the Franchisor called upon Paul to become a Franchise Development
Agent. Paul was able to take a step back from the day to day, hands-on operations, and
became more of an absentee owner when he began consulting and guiding new franchise
owners while they established their new locations on behalf of the franchisor. It was at this
point in his career that Paul realized his new-found passion and skill for helping others build
their businesses and acquire wealth. After working as the Franchise Development Agent for the
Franchisor for some time, Paul then decided it was time to take the next step and no longer
develop for the Franchisor directly, but rather for himself as an Area Developer. Paul
purchased the rights to develop a territory in the New England region assisting would be
In 2017, Having worn many hats in franchising, Paul realized his successes as a single unit
owner, multi-unit owner, Franchise Development Agent, and Area Developer. He decided to
pay it forward by guiding others with the same entrepreneurial spirit towards the franchise that
is aligned with their investment ideals and lifestyle aspirations. As a full time, franchise
consultant for Franocity, Paul still owns 2 fitness facilities in New York where he resides on Long
Island. As an animal lover Paul has cats and dogs and works with Long Island Bulldog Rescue
(LIBR). The things that Paul finds most fascinating tend to be artistic and creative, with a love
for music and live performances.
“To each there comes in their lifetime a special moment when they are figuratively tapped on the shoulder and offered the chance to do a very special thing, unique to them, and fitted to their talents. What a tragedy if that moment finds them unprepared for that which could have been their finest hour”
– Winston Churchill
During his free time, Emilio enjoys playing golf, tennis, and staying active in the local community of Lakewood Ranch, FL where he resides with his wife, Wendy. They have 3 children, Alexis, Brandon, and Olivia.
After graduating Lee University with degrees in both Business Administration and Accounting, Bill has been an entrepreneur his entire career. He has owned multiple businesses including a single and multi-family contracting company, a rental property management firm, multiple e-commerce sites and two different franchises. But for the past two decades, Bill has had a singular focus: Connecting prospective entrepreneurs with top quality franchise organizations. And, having been in franchising for more than 20 years, he understands the traits that help make a successful franchisee.
Bill’s initial venture into franchising involved opening one of the first units of an emerging brand in the fitness industry. After quickly growing his first unit to the largest in the network, he branched out and opened multiple locations across Central Florida. Bill then secured the rights to the Southeast United States and became an Area Developer for the brand. He was the inaugural recipient of the Area Developer of the Year award and was elected to the Franchise Advisory Board. After a few years, Bill was invited to the corporate office to serve as President of the franchise company. Before leaving Florida, he sold all his fitness centers, as well as the tanning franchises that he had opened. As company president, he oversaw tremendous growth in the United States, as well as expansion into 27 countries.
As a Certified Franchise Executive (CFE), a Certified Franchise Consultant (CFC), a multi-unit owner of two different franchise brands, an area developer and a corporate franchise executive, Bill is uniquely qualified to guide prospective franchisees through their discovery process and he has a special passion for helping foreign investors purchase a franchise in the US using the E2 Visa process. During his time in this industry, Bill has overseen the awarding of nearly 1,000 franchise locations. If it has happened in franchising, he has most likely seen it. He welcomes the opportunity to assist first-time or veteran franchise owners in their quest for business ownership.
“You are the master of your destiny. You can influence, direct and control your own environment. You can make your life what you want it to be.” – Napoleon Hill, Think and Grow Rich