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Alloy Personal Training

Category
Founder
Rick Mayo
Home Office Location
Roswell, GA
Company Founded
1992
Began Franchising
2019
Industry
Personal Fitness Training
Industry Size
$59.8B
Veteran Discount
$5,000 discount on 1st license
Group Health Insurance
Yes
Company Units Open
1
Franchise Units Awarded All Time
360
Franchise Units Awarded Last 12 Months
77
Franchise Units Open
108
Number of franchisees
130
Passion to Help People
No Industry Experience Required
Community Centric
Leadership Skills
Business Acumen
Passion for health/wellness

Brand Summary

Alloy Personal Training offers a lucrative franchise opportunity in the fitness industry with a focus on personalized coaching for optimal results. Established in 1992, Alloy’s proven programs cater to individuals looking to achieve their best physical and mental health. With a target demographic of 45-65-year-olds, a demographic with significant disposable income, Alloy’s premium small group training sessions are designed to deliver exceptional value. The franchise’s tiered-pricing structure allows for competitive pricing while maintaining one of the highest retention rates in the industry at over 93%. By prioritizing member experience over constant sales efforts, franchisees can enjoy a semi-absentee/executive ownership model with the right General Manager in place, making it a compelling investment opportunity. Alloy Personal Training’s franchise model empowers entrepreneurs to tap into a thriving market segment seeking personalized fitness solutions. The brand’s non-modality based training approach ensures a comprehensive full-body workout experience, setting it apart from traditional fitness concepts. With the ability to charge premium rates, franchisees benefit from a business model that maximizes profitability while delivering top-notch service. By focusing on creating a positive fitness environment and building lasting relationships with members, Alloy enables franchise owners to cultivate a loyal customer base and drive long-term success. Investing in an Alloy Personal Training franchise means joining a reputable brand with a track record of excellence in the fitness industry. The franchise’s emphasis on customized training programs and exceptional customer service positions it as a leader in the market, attracting clientele seeking transformative fitness experiences. With a strong focus on member retention and satisfaction, franchisees can enjoy a stable revenue stream and a fulfilling business venture. The semi-absentee/executive ownership model further enhances the appeal of the franchise opportunity, offering a pathway to entrepreneurial success with the support of a proven business framework.

The Numbers

$298,650 – $541,120
Investment Range
$386,914
Average Gross Revenue
N/A
Other Revenue
7
Royalty
2
Brand Fund
$450,000
Financial Requirements

DISLAIMER: *REFER TO MOST RECENT FRANCHISE DISCLOSURE DOCUMENT ITEM 19. THIS INFORMATION MAY HAVE CHANGED SINCE FIRST PUBLISHED. WE RECOMMEND THAT YOU ALWAYS VERIFY FEES, INVESTMENT AMOUNTS, AND OFFERS FOR THE FRANCHISE OPPORTUNITY DIRECTLY WITH THE FRANCHISOR PRIOR TO DECIDING TO INVEST.

Franchise Features

Industry-leading client retention means minimal churn
Consumer facing phone application
Pandemic resistant
Training programs are available remote

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Frequently Asked Questions

DO THEY OFFER FINANCING TO HELP BUY THE FRANCHISE?

No

Project Visualizer, Scheduling, CRM and Billing

Yes

$5,000 discount on 1st license

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