Founder
Chad Tracey & Joshua Markland
Home Office Location
Eldersburg, MD
Company Founded
2012
Began Franchising
2020
Industry
Senior Home Care
Industry Size
$180+ Billion
Veteran Discount
$5,000 off initial unit franchise fee
Group Health Insurance
No
Company Units Open
1
Franchise Units Awarded All Time
22
Franchise Units Awarded Last 12 Months
16
Franchise Units Open
7
Number of franchisees
11
Relationship Builder
Passion to Help People
Strong Sales Ability
Desire to scale / multi-unit ownership
Owner Operator Preferred
Community Centric

Brand Summary
Born out of our Founder’s experience trying to find quality in-home care for a loved one, 2nd Family is a senior home care franchise designed to be different from the rest. It all starts with our Grandma Guarantee®
“If we wouldn’t trust caregivers to care for our own grandmother, we won’t send them to our clients’ homes.”
The 2nd Family commitment to quality care starts with the hiring process. The 2nd Family screening process identifies only caregivers who personally care and have the ability to build relationships with their clients. The home office based in Eldersburg, MD is completely staffed with certified nursing assistants who are compassionate, selfless, and have a strong desire to assist those in need. Franchise owners can leverage this hiring process model when building their local business.
Administratively and technologically, they also have laid the groundwork for a streamlined, organized business model. At 2nd Family, advanced technology is utilized to track care plans, scheduling, billing, payroll, and all communications between professionally trained staff and the clientele. 2nd Family provides unmatched access and coordination of care with the utmost in comfort, confidence, and flexibility. These are all tools that are available to in-home care franchise owners who join 2nd Family, to help them build an effective, meaningful business.
* The Numbers
$119,825 - $217,500
Investment Range
2,794,170
Franchisee #1 Revenue 2024
5.5%
Royalty
1%
Brand Fund
$450,000
Financial Requirements
DISLAIMER: *REFER TO MOST RECENT FRANCHISE DISCLOSURE DOCUMENT ITEM 19. THIS INFORMATION MAY HAVE CHANGED SINCE FIRST PUBLISHED. WE RECOMMEND THAT YOU ALWAYS VERIFY FEES, INVESTMENT AMOUNTS, AND OFFERS FOR THE FRANCHISE OPPORTUNITY DIRECTLY WITH THE FRANCHISOR PRIOR TO DECIDING TO INVEST.
Franchise Features
Cater to higher needs clients with our RN Coordinator
HR Recruiting Launch Guide & Caregiver Hiring Assistance

Frequently Asked Questions
DO THEY OFFER FINANCING TO HELP BUY THE FRANCHISE?
No
WHAT KIND OF TECHNOLOGY DO THEY HAVE IN PLACE?
Project Visualizer, Job Management, Scheduling, CRM, Billing and Logistics
DO THEY OFFER FLEXIBLE OWNERSHIP?
No
DO THEY OFFER A DISCOUNT TO VETERANS?
$5,000 off initial unit franchise fee