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2nd Family

Category Tag

Founder

Chad Tracey & Joshua Markland

Home Office Location

Eldersburg, MD

Company Founded

2012

Began Franchising

2020

Industry

Senior Home Care

Industry Size

$180+ Billion

Veteran Discount

$5,000 off initial unit franchise fee

Group Health Insurance

No

Company Units Open

1

Franchise Units Awarded All Time

22

Franchise Units Awarded Last 12 Months

16

Franchise Units Open

7

Number of franchisees

11

Relationship Builder

Passion to Help People

Strong Sales Ability

Desire to scale / multi-unit ownership

Owner Operator Preferred

Community Centric

Brand Summary

Born out of our Founder’s experience trying to find quality in-home care for a loved one, 2nd Family is a senior home care franchise designed to be different from the rest. It all starts with our Grandma Guarantee®

“If we wouldn’t trust caregivers to care for our own grandmother, we won’t send them to our clients’ homes.”

The 2nd Family commitment to quality care starts with the hiring process. The 2nd Family screening process identifies only caregivers who personally care and have the ability to build relationships with their clients. The home office based in Eldersburg, MD is completely staffed with certified nursing assistants who are compassionate, selfless, and have a strong desire to assist those in need. Franchise owners can leverage this hiring process model when building their local business.

Administratively and technologically, they also have laid the groundwork for a streamlined, organized business model. At 2nd Family, advanced technology is utilized to track care plans, scheduling, billing, payroll, and all communications between professionally trained staff and the clientele. 2nd Family provides unmatched access and coordination of care with the utmost in comfort, confidence, and flexibility. These are all tools that are available to in-home care franchise owners who join 2nd Family, to help them build an effective, meaningful business.

* The Numbers

$119,825 - $217,500

Investment Range

2,794,170

Franchisee #1 Revenue 2024

5.5%

Royalty

1%

Brand Fund

$450,000

Financial Requirements

DISLAIMER: *REFER TO MOST RECENT FRANCHISE DISCLOSURE DOCUMENT ITEM 19. THIS INFORMATION MAY HAVE CHANGED SINCE FIRST PUBLISHED. WE RECOMMEND THAT YOU ALWAYS VERIFY FEES, INVESTMENT AMOUNTS, AND OFFERS FOR THE FRANCHISE OPPORTUNITY DIRECTLY WITH THE FRANCHISOR PRIOR TO DECIDING TO INVEST.

Franchise Features

Cater to higher needs clients with our RN Coordinator

HR Recruiting Launch Guide & Caregiver Hiring Assistance

Franchise Gallery

Frequently Asked Questions

DO THEY OFFER FINANCING TO HELP BUY THE FRANCHISE?

No

Project Visualizer, Job Management, Scheduling, CRM, Billing and Logistics

No

$5,000 off initial unit franchise fee

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