By the time you reach Discovery Day, you’re already most of the way there. Most candidates are about 70 to 80 percent committed going into it. Discovery Day brings that number closer to 90. And from there, the decision becomes real.

No one is ever 100 percent certain, and that’s okay. There’s no such thing as absolute certainty in business. What matters is that you’ve done the work. You’ve asked the right questions, connected with the right people, and taken the right steps.

In most cases, the decision to move forward happens right after Discovery Day. The brand wants you, and you want the brand. And when you look back, you’ll realize something powerful: You didn’t just go online and pick a business.
You followed a thoughtful, strategic process, six essential steps that brought you to the right decision, for the right reasons.